Floki, the self-proclaimed “people’s cryptocurrency,” has announced its Valhalla game as an associate sponsor for the upcoming India tour of Sri Lanka. This cricket series, highly anticipated following India’s T20 World Cup victory, is expected to draw in millions of viewers.
The partnership will see Valhalla’s branding prominently displayed during the matches, including on mid-wicket pitch mats, LED boards, and backdrops. This high-visibility marketing push aligns with Floki’s stated goal of becoming a globally recognized cryptocurrency.
Floki isn’t new to the world of cricket sponsorships. They view the sport, like their cryptocurrency, as a global unifier that transcends borders. The press release highlights the shared sense of community between Floki and Valhalla, both of which offer platforms where individuals can compete and collaborate.
This sponsorship deal signifies Floki’s ambition to bridge the gap between gaming, cryptocurrency, and traditional sports. Their focus on “meaningful integration” suggests future partnerships that combine these seemingly disparate worlds.
The upcoming series also marks the debut of new coaches for both teams: Gautam Gambhir for India and Sanath Jayasuriya for Sri Lanka. The T20Is will be held at the Pallekele International Cricket Stadium, while the ODIs will take place at the R Premadasa Stadium in Colombo.
A Look at Valhalla
Valhalla, sponsored by Floki, is a unique take on the classic creature-collection genre. Set in a vibrant MMORPG world inspired by Norse mythology, players collect, train, and battle creatures called Veras. The game offers both solo and clan-based gameplay, with a player-driven economy that allows for strategic competition and community advancement.
This sponsorship deal suggests Floki’s confidence in Valhalla’s potential to capture the imagination of gamers worldwide.
Viewers tuning into the India vs. Sri Lanka series can expect a double dose of excitement. Not only will they witness the cricketing prowess of these two strong teams under new leadership, but they’ll also be introduced to Valhalla’s fantastical world.
Floki’s strategic placement of branding throughout the matches will pique the curiosity of cricket fans, potentially leading them to explore the game’s blend of creature collection, strategic battles, and a thriving player-driven economy. This sponsorship deal presents a unique opportunity for both Floki and Valhalla to expand their reach and build a loyal following among a passionate and engaged audience.
