Cuy Sheffield is subtly simplifying cryptocurrency access for all.

Cuy Sheffield spearheaded Visa’s cryptocurrency efforts by collaborating with companies to integrate stablecoin transactions into everyday activities. He is convinced that cryptocurrency can provide power to unbanked populations by offering easy-to-use blockchain resources. Cuy Sheffield never imagined he would eventually represent crypto adoption at one of the biggest payment corporations globally. However, like many compelling narratives, life took an unexpected direction. He began his career at Visa in 2015, at a time when cryptocurrency was merely a far-off possibility. At that time, Bitcoin hadn’t become a popular subject in coffee shops or at significant corporate gatherings. Nevertheless, Cuy started to develop a different fascination behind the scenes. As many of his colleagues concentrated on conventional advancements in payment systems, Cuy dedicated his time to understanding the intricacies of digital assets and the possibilities offered by blockchain technology. There was no celebration, no large group involved, only an increasing sense of intrigue. This is the starting point… Cuy Sheffield: Transforming Curiosity into Action at Visa Crypto. If asked, many individuals would likely be reluctant to step outside of their comfort zone and engage in something that is still viewed as ‘experimental.’ Cuy chose that route quite readily. In 2018, he officially headed the crypto initiative at Visa, a division that was still in its infancy at that time.