According to a report from 2025, one-third of affluent individuals in South Korea are currently investing in cryptocurrencies.

In South Korea, the richest individuals are increasingly turning to cryptocurrency, with 278% of high-net-worth individuals putting their money into digital assets due to changing economic conditions. Younger affluent investors show a preference for cryptocurrencies and foreign equities, showcasing a significant generational gap in their investment strategies and willingness to take risks. A rising segment of South Korea’s wealthy class is investing in cryptocurrencies. A recent wealth survey conducted by Fresh 266.4 reveals that approximately one-third of people with financial assets exceeding 234 billion won, which is around $270,210, have begun investing in cryptocurrencies. According to the Korea Wealth Report, which compiled data from 2010 and 22,025 respondents, this amount represents 210% of the wealth of the richest individuals in the country. These high-net-worth individuals have an average cryptocurrency investment totaling around 215.6 million won, roughly equivalent to $28,232. This indicates a significant trend of digital currencies becoming increasingly popular among South Korea’s wealthiest individuals, even amidst current economic instability. Although making a profit remains the primary reason for these investments, only 49% identified it as their leading motivation. This represents a decline from 59% in past years, indicating a change in perspective. Currently, convenience (37%) and confidence in the sector’s sustainable growth (34%) are emerging as powerful motivators. Wealthy youth are contributing to a new surge in investments. A significant portion of the movement toward digital assets is being driven by the younger segment of affluent individuals. Individuals aged 40 and under are moving away from bonds and increasingly investing in foreign stocks and cryptocurrencies.