Morgan Stanley is set to introduce cryptocurrency trading on the E*Trade platform in 2026.

Morgan Stanley intends to introduce cryptocurrency trading on E*Trade by 2026, aiming to provide everyday investors with greater access. CEO Ted Pick has stated that the development of crypto services will be done in close partnership with regulators to ensure safety. It appears that Morgan Stanley is eager to join the cryptocurrency trend. According to the Financial Times, the large US investment bank is planning to introduce a digital asset trading capability on its ETrade platform, slated to launch in 2026. Following the regulations, they have started exploring collaborations with cryptocurrency companies to establish an effective trading system. If successful, this will allow millions of retail investors to trade Bitcoin or Ethereum directly through their E*Trade accounts. In straightforward terms, purchasing cryptocurrency will become as effortless as acquiring Tesla stocks. The 2024 approval will pave the way for developments in 2026. For quite a while, there have been indications of Morgan Stanley’s interest in cryptocurrency. In August 2024, approval was granted for numerous financial advisors to provide clients with a high-risk tolerance access to Bitcoin ETFs from BlackRock and Fidelity. This marked a significant milestone in the institutional embrace of cryptocurrency. At that time, there was no direct trading capability. It was clear that customer interest in digital assets had become a lasting trend. Morgan Stanley Approaches Cryptocurrency with Care and Regulation.