In a move that marks a significant pivot into digital assets, Hong Kong-based DDC Enterprise—best known for its ready-to-eat meal business under the DayDayCook brand—has officially joined the ranks of corporate Bitcoin holders. The company has revealed ambitious plans to accumulate 5,000 BTC over the next three years, beginning with an initial purchase of 21 Bitcoin.
The company, which is listed on the New York Stock Exchange, announced on May 23 that it had acquired the 21 BTC in exchange for 254,333 shares of its stock, valuing the transaction at roughly $2.28 million. This marks the firm’s first foray into the world of crypto, and it doesn’t plan to stop there.
According to the company’s statement, two more Bitcoin purchases are expected in the immediate future, totaling an additional 79 BTC. Once those go through, DDC Enterprise’s holdings will reach the symbolic milestone of 100 BTC.
This opening salvo is just the beginning of a larger vision. On May 15, DDC had already disclosed its broader Bitcoin accumulation strategy: amass 5,000 BTC over the next three years, with a short-term goal of reaching 500 BTC by the end of 2025. If DDC were holding that full 5,000 BTC today, it would be sitting just outside the global top 10 public companies with the largest Bitcoin reserves—just behind Japan’s Metaplanet, which currently holds 7,800 BTC, according to data from Bitbo.
While the long-term crypto play is bold, it didn’t immediately inspire confidence from traditional investors. On May 23, DDC’s stock closed 14.5% lower during regular trading hours, although it rebounded slightly in after-hours trading, rising 2.43% to reach $3.79 per share. Year-to-date, DDC’s shares have slipped over 27%, a reminder that Wall Street still responds cautiously to such unconventional financial moves.
Nonetheless, DDC’s strategy aligns with a growing trend across Asia, particularly in China, where corporate interest in cryptocurrencies has shown surprising resilience. Despite China’s strict ban on crypto trading and transactions, there’s been a noticeable uptick in crypto-related activity.
Just a day before DDC’s announcement, Chinese electric vehicle firm Jiuzi Holdings declared its intention to acquire 1,000 BTC over the next year. Their plan involves issuing company stock as well as making direct Bitcoin purchases—similar to DDC’s hybrid approach of using equity in exchange for digital assets.
The broader backdrop is also shifting in favor of crypto adoption. Wealthy investors across Asia are reportedly reallocating capital away from dollar-backed assets, instead favoring cryptocurrencies, gold, and regional investments. This rebalancing of portfolios suggests a quiet but growing confidence in decentralized assets, even in traditionally conservative markets.
Adding further fuel to the trend, Hong Kong’s Legislative Council recently passed its much-anticipated Stablecoin Bill, setting the groundwork for a regulated environment for stablecoin issuance. With a licensing regime expected to roll out before the end of the year, the city is positioning itself as a digital asset hub in the region.
For DDC Enterprise, the plunge into Bitcoin may be unconventional, but it’s far from impulsive. In an era where digital assets are moving from fringe to finance, the company seems determined to ride the wave—one block at a time.
