A New Era of BRICS International Cooperation
Moscow is gearing up to host the prestigious Meet Global MICE Congress: BRICS Edition this December. This international conference is set to bring together over 1,000 MICE (Meetings, Incentives, Conferences, and Exhibitions) professionals from across the BRICS nations, including a significant delegation from India.
A Focus on Sustainable Development
The congress will delve into the critical topic of sustainable development within the MICE industry. As the world grapples with environmental challenges, the event will explore innovative strategies to reduce the carbon footprint of meetings, incentives, conferences, and exhibitions. By fostering collaboration among industry leaders, the congress aims to drive positive change and promote eco-friendly practices.
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Moscow: A Rising Star for Indian Business Travelers
In recent years, Moscow has witnessed a surge in Indian tourists, with many traveling for business purposes. The city’s strategic location, coupled with its rich cultural heritage and world-class infrastructure, has made it an attractive destination for Indian companies.
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The Russian capital is actively promoting itself as a premier MICE destination for Indian travelers. By hosting events like the BRICS MICE Congress, Moscow aims to strengthen its position as a global hub for business and tourism.
A Cultural Extravaganza
To further enhance cultural exchange and cooperation among BRICS nations, Moscow will host a special cultural and traditional festival for schoolchildren on December 16 and 17. This event will showcase the diverse traditions, music, and dance of the countries, fostering a spirit of unity and understanding among the younger generation.
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As the international organization continue to solidify their global influence, events like the MICE Congress and the cultural festival play a crucial role in strengthening bilateral ties and promoting economic growth. By focusing on sustainable development and cultural exchange, these initiatives pave the way for a brighter future for the BRICS partnership.
