- Coinbase has acquired Spindl to boost marketing for Web3 projects on its Layer-2 network, Base.
- This move aims to help developers attract more users and accelerate the growth of the onchain ecosystem.
Coinbase is making bold moves to expand the visibility of Web3 projects on its Layer-2 network, Base. The crypto giant has acquired Spindl, an onchain advertising platform, to supercharge marketing for Web3 developers. This strategic acquisition aims to help developers take their projects viral in the onchain ecosystem.
The Power of Base
Base launched in August 2023 as a Layer-2 solution on the Ethereum blockchain. It has already attracted thousands of developers in over 190 countries. Jesse Pollak, the creator of Base, confirmed the acquisition on X, emphasizing the importance of marketing support for Web3 builders.
Pollak explained the growth cycle of onchain development: developers build apps, users engage, and more developers join the ecosystem. He believes that accelerating this cycle through effective marketing will bring more people onchain faster. Spindl’s expertise in advertising will play a crucial role in making this happen.
What Spindl Brings to the Table for Coinbase
Spindl was founded in 2022 by Antonio Garcia-Martinez, a former Facebook ads team member. He played a key role in launching Facebook’s first keyword targeting and programmatic ad exchange. Spindl positioned itself as the first true onchain advertising network, bridging the gap between advertisers and Web3 services.
The platform helps developers track where users come from and understand their engagement with Web3 projects. Whether a user clicks on a tweet, joins a Discord group, or stakes a token, Spindl provides insights into their journey.
A New Era for Web3 Advertising
With Coinbase backing, Spindl will leverage its “Flywheel” protocol to drive value within the Base ecosystem. The platform will function as a product team inside Base but will continue supporting multiple blockchain networks.
Spindl’s technology will enable developers to launch targeted ad campaigns, track user behavior, and refine audience segmentation. From user clicks to wallet connections and onchain actions, the platform aims to streamline the entire marketing process.
The Future of Coinbase
Jesse Pollak remains confident this acquisition will strengthen Base’s position in the Web3 space. At India Blockchain Week in December 2024, he shared his vision for making Base the go-to blockchain for developers worldwide.
With Spindl’s integration, Coinbase is positioning itself as a leader in Web3 marketing. This move could pave the way for more developers, better user engagement, and a thriving onchain ecosystem.
