Social media platform X has sparked controversy with a recent feature test that could significantly alter user interaction. According to a newly discovered feature flag within the X iOS app version 10.53, the platform is exploring the possibility of hiding likes, comments, and reposts from public view in replies. While users would still be able to access these metrics by clicking on individual replies, the overall visibility of engagement would be drastically reduced.
This move has yet to be officially announced by X, but the presence of the feature in testing suggests it’s under serious consideration. The potential change has already garnered significant attention, particularly from Billy Markus, co-creator of the meme-based cryptocurrency Dogecoin (DOGE).
Markus expressed strong disapproval for the feature, arguing that removing these engagement metrics could lead to a decline in user interaction. He likened the importance of likes, comments, and reposts to the dopamine rush users get from participating in online communities. “Kill dopamine, kill app,” Markus tweeted, succinctly summarizing his concern that the change would make X less engaging.
The lack of official announcement and the developer’s comment about the feature being in an iterative stage offer a glimmer of hope for those who share Markus’ sentiment. The developer, who wished to remain anonymous, confirmed that X often tests new features internally before public rollout. This implies that the final design may incorporate feedback like Markus’ and address potential user experience issues.
The potential impact of this change on user engagement remains a topic of debate. While Markus argues that hiding engagement metrics will demotivate users, X might have its own reasoning. Some speculate that the move could be an attempt to combat “engagement farming,” where users prioritize generating likes and shares over meaningful interaction. Additionally, the platform could be aiming to shift the focus towards actual content and foster more thoughtful discussions.
However, hiding engagement metrics altogether could backfire. Users often rely on them to gauge the overall sentiment surrounding a topic or personality. Moreover, the absence of visible likes and comments could lead to a sense of isolation and discourage participation, especially for new users who haven’t built an established online presence.
The Dogecoin creator wasn’t alone in his skepticism. Several prominent online figures expressed similar concerns. Some critics even joked about the absurdity of potentially removing usernames and profile pictures next. This outpouring of criticism highlights the importance of user feedback during the development process.
Whether X will ultimately implement this feature and, if so, in what form remains to be seen. However, the current test phase underscores the ever-evolving nature of social media platforms. As X seeks to optimize user experience and combat online negativity, striking a balance between engagement and meaningful interaction will be crucial for its continued success.
