## A Shift in Cryptocurrency Adoption: Europe Embraces Digital Currencies
While U.S. regulators are still figuring out their approach to digital currencies, it seems that Europeans are warming up to cryptocurrencies at a much faster rate. A recent report from prominent firms Deloitte, Ipsos, and Adan highlights that a wide variety of individuals across Europe are increasingly investing in and holding digital currencies.
In a survey conducted in January 2025, 2,000 French adults over the age of 18 were interviewed, alongside 1,000 respondents from Germany, Italy, the United Kingdom, the Netherlands, and Belgium. The findings reveal that adoption rates have surged by 19% in the United Kingdom, while Belgium and the Netherlands have seen a 17% increase. Interest in cryptocurrencies has also grown, reaching 33% in both countries, just trailing behind Italy’s impressive 37%.
France, in particular, stands out in this European landscape. Reports indicate that 10% of the French population is currently holding crypto assets, and an encouraging 33% plan to acquire digital currencies in 2025—a significant 10% increase from last year’s survey. After three consecutive years of growth, the survey indicates that 2024 has marked a period of stabilization for cryptocurrency adoption in France.
Laurent Ovion, the President of Adan, shared insightful observations about public sentiment, stating, “While the adoption of crypto assets is stabilizing after several years of growth, public interest remains strong, and Web3 use cases continue to develop. Meanwhile, companies in the sector are showing solid ambitions and great resilience, despite persistent challenges related to financing and access to banking services.”
Interestingly, many holders are now blending their crypto assets with traditional savings, reflecting the growing legitimacy of the crypto sector. The survey also points out that platforms like Revolut are playing a significant role in driving this adoption.
Moreover, an increase in use cases has been identified, with 48%, 24%, and 22% of individuals utilizing these assets for decentralized digital identity purposes, payments, and DeFi-related activities, respectively. This trend indicates a promising future for cryptocurrencies as they continue to gain traction across Europe.
