## Animoca Brands and SK Planet Team Up to Launch OKI Club, a Web3 Premium Membership Program
Animoca Brands’ flagship initiative, Moca Network, has partnered with SK Planet, a prominent Data & Tech company in South Korea, to unveil a new Web3-based premium membership program called OKI Club. This innovative program aims to seamlessly integrate Web3 technology into SK Planet’s popular OK Cashbag app, utilizing Moca Network’s AIR Kit SDK (software development kit). This launch represents the first significant enterprise application of AIR Kit for Web3 onboarding.
Kenneth Shek, the project lead at Moca Network, highlighted the significance of this launch, stating, “The introduction of OKI Club is a pivotal achievement for Moca Network’s AIR Kit, as it integrates into one of Asia’s leading Web2 consumer platforms, providing global accounts and interoperable digital identities to a wide retail audience. This collaboration effectively bridges the gap between Web2 and Web3 by incorporating AIR Kit directly into a consumer app with millions of users and its existing internet services. We are thrilled to grow alongside SK Planet’s consumer ecosystem.”
## OKI Club Aims to Enhance Web3 Adoption in South Korea
Designed to enhance user experience, OKI Club will introduce blockchain functionality and interoperable digital identities to the SK Planet platform, allowing retail users to access Web3 services directly within a Web2 app. This development signifies that South Korea’s most widely used consumer platforms are embracing blockchain technology.
SK Planet users can now join OKI Club and earn rewards by creating an AIR account within their OK Cashbag app. With OKI Club, retail consumers in South Korea gain an engaging and rewarding pathway to explore Web3 technology. This means they can maximize their Web3 experiences and rewards through a single login.
According to the announcement, users of OK Cashbag who register for an AIR account will receive OCB Points and MOCA Coin as rewards for participating in OKI Club. Additionally, users will unlock extra in-app benefits within OK Cashbag by accumulating identity and reputation data from their AIR accounts, along with enjoying cross-ecosystem advantages from the broader Moca Network.
This partnership between Moca Network and SK Planet, the creators of OKI Club, is focused on promoting widespread Web3 adoption on one of South Korea’s most popular consumer platforms. Furthermore, this collaboration will enhance the utility of MOCA Coin across various sectors, including gaming, intellectual property (IP), sports, and entertainment, as SK Planet utilizes Web3 to improve consumer engagement strategies.
Kyosu Kim, the CBO at SK Planet, also shared insights on this development, stating, “OKI Club is a free membership service designed to maximize customer benefits across everyday lifestyle brands. Through strategic partnerships with Web3 companies like Moca Network, we will continue to explore new benefits and develop innovative programs, ensuring OKI Club becomes the top membership program.”
