Samantha Yap connects blockchain technology with mainstream media, working to inform the public via platforms like YAP Cast and The Context. She is convinced that the adoption of blockchain is unavoidable and strives to improve public comprehension of its significance in the financial sector. Samantha Yap is a well-known figure in the cryptocurrency field. Transitioning from a journalist to the founder of YAP Global, she has gained recognition for connecting the blockchain industry with traditional media. Where did this journey begin? She exhibited a strong determination in establishing YAP Global. Let’s explore her journey: Samantha Yap’s transition from journalism to the blockchain industry. Samantha started her professional journey as a journalist at Channel NewsAsia in Singapore before transitioning into public relations. In addition to this, she gained experience in various cities such as Melbourne, Jakarta, Hong Kong, and Kuala Lumpur. With a strong background in journalism, she excels at telling engaging and pertinent stories. However, Samantha began to recognize that the blockchain industry struggled with considerable challenges in public communication. Numerous cryptocurrency companies had difficulty conveying their technologies to the media and the general audience.
Samantha Yap’s Efforts to Connect Blockchain Technology with Media.
