**VeChain Partners with Power Slap for $10M Sponsorship, Elevating Brand Presence in Combat Sports**
Exciting news in the world of combat sports! Dana White’s Power Slap has teamed up with blockchain platform VeChain in a significant sponsorship deal valued at over $10 million. This partnership not only boosts VeChain’s visibility but also marks a notable step forward for cryptocurrency adoption in the sports industry. As part of the agreement, VeChain’s branding will feature prominently on athlete kits and during events. While specific contract details are still under wraps, this collaboration is set to enhance VeChain’s presence through Power Slap’s expanding YouTube audience. Additionally, VeChain has hinted at more projects with White, promising exciting developments in the near future.
**VeChain Expands Its Sports Sponsorship Portfolio**
This new partnership solidifies VeChain’s growing influence in the sports sector, following its existing collaboration with the UFC. By sponsoring Power Slap, VeChain gains significant exposure in a rapidly expanding combat sports league that has already surpassed the NHL, NASCAR, and PGA Tour in YouTube subscribers. VeChain teased more collaborations with White’s ventures, sharing on social media, “much more cooking in the background.” Sunny Lu, VeChain’s CEO, expressed enthusiasm about the partnership, stating, “We are going to be a greater team together to achieve what we are building. Teaming up with @danawhite is invincible!”
Power Slap has quickly become a unique and fast-growing venture for White, who noted last year that it had reached a valuation of $750 million. Originally aired on TBS, Power Slap has transitioned to digital platforms, where it continues to attract a dedicated audience. White has highlighted the benefits of this shift, explaining that traditional television networks often impose restrictions that he prefers to avoid.
**Power Slap and VeChain Bring Free Streaming to Fans**
One of the most exciting aspects of this deal is that Power Slap events will be streamed live and free on YouTube, thanks to VeChain’s support. White described it on X as “one of the sickest deals ever done in the history of sports.” He has consistently emphasized that Power Slap is designed as an internet product rather than a traditional media offering. Fan reactions have been mixed; while many are thrilled about the free viewing option, others have raised concerns about the ethics of a sport that involves repeated head impacts. Some fans are also speculating whether the UFC is simply shifting streaming costs onto VeChain instead of investing more in Power Slap itself.
**Crypto Market Position and Future Prospects**
This announcement comes at a time when VeChain’s VET token is facing a downturn, having dropped 9% to $0.02984. While this sponsorship deal could enhance VeChain’s brand visibility, it remains uncertain whether it will have a direct impact on the token’s value. The timing of this partnership coincides with increased volatility in the cryptocurrency market, which has been influenced by various factors.
